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Reel Sportswear - Our mission - Texas fishing fun - fishing apparel

OUR MISSION:
Build the best product, promote the conservation of marine resources, use business to inspire and influence on our family, friends and our community.

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Men's Longsleeve Button Down fishing Shirt - Reel Sportswear
Men's Longsleeve Button Down fishing Shirt - Reel Sportswear

Up River Navy — The Button-Down Built for Flats & Tide

Up River Navy — The Button-Down Built for Flats & Tide

Morning fog lifting, water glassy, the pull of tide whispering under your boots—that’s when the Up River Navy Button-Down becomes essential. Designed for anglers who balance style and function, this shirt moves easily from boat launches to river walks without missing a beat. Lightweight poly/spandex weave keeps you cool and dry, while UPF 50+ sun protection means your skin’s shielded when the glare kicks in.

Rear venting lets air breathe when the day heats up, odor-resistant fabric keeps you feeling fresh past the lunch push, and hidden dual front pockets give you space for terminal tackle, phone, or whatever you need without bulk or flap. Soft hand feel and a comfortable cut make sure you want this as much off-dock as on. The Navy shade goes with everything in your gear stack—from worn-in boots to faded caps—while fabric built to repel water and resist shrink keeps it looking sharp night after night.

Wear this when the current kicks, when sun pushes you to seek shade, when you need a shirt that’s as ready for conversation at the dock as cast on the flats. Up River doesn’t just cover your skin—it backs your season.

Morning fog lifting, water glassy, the pull of tide whispering under your boots—that’s when the Up River Navy Button-Down becomes essential. Designed for anglers who balance style and function, this shirt moves easily from boat launches to river walks without missing a beat. Lightweight poly/spandex weave keeps you cool and dry, while UPF 50+ sun protection means your skin’s shielded when the glare kicks in.

Rear venting lets air breathe when the day heats up, odor-resistant fabric keeps you feeling fresh past the lunch push, and hidden dual front pockets give you space for terminal tackle, phone, or whatever you need without bulk or flap. Soft hand feel and a comfortable cut make sure you want this as much off-dock as on. The Navy shade goes with everything in your gear stack—from worn-in boots to faded caps—while fabric built to repel water and resist shrink keeps it looking sharp night after night.

Wear this when the current kicks, when sun pushes you to seek shade, when you need a shirt that’s as ready for conversation at the dock as cast on the flats. Up River doesn’t just cover your skin—it backs your season.

Features:

Features:

• UPF 50+ Sun Protection
• Quick Dry / Moisture Wicking
• 95% Polyester / 5% Spandex
• Light-weight
• Water Repellant
• Odor-Resistant
• Soft of hand
• Comfortable fit

• UPF 50+ Sun Protection
• Quick Dry / Moisture Wicking
• 95% Polyester / 5% Spandex
• Light-weight
• Water Repellant
• Odor-Resistant
• Soft of hand
• Comfortable fit


Reel Sportswear was born from a simple idea - high quality fishing apparel products at a reasonable price, for every angler. Our goal is not just to deliver fishing apparel products, but to innovate with style and simplicity and deliver them with outstanding service. From fishing shirts, shorts, branded t-shirts and best selling headwear, Reel Sportswear is a creative company continually looking for ways to improve on our customers’ lives - from new products to top customer service, you are our main concern! 

Our small, family-owned and operated business, based in South Texas, is the outpost of passion around fishing products that are not just high quality, but also carefully and thoughtfully produced. We’ve searched far and wide and spent countless hours developing our unique long sleeve fishing shirts, button downs, fishing hoodies, outerwear, fishing shorts, bottoms, t-shirts and fishing headwear.

At Reel Sportswear we believe in our products - if we don’t wear it, it’s not in our collections. We strive for all of our fishing clothing products to fit great, feel great and perform at the highest levels. We are doing things our way, so you know the products you get are genuine. Our approach focused on simplicity, utility and timelessness has coined Reel Sportswear one of Texas’ best selling undiscovered fishing apparel brands.

We started this company with the goal of being a bit different and that’s because of you - our customers. As Reel Sportswear took shape, we knew it had to be a different experience for our shoppers.

• High quality fishing clothing? Of course.

• Carefully designed and developed to perform? Yes.

• Amazing Customer Service? The absolute top priority.

Whether it is fishing shirts, fishing shorts, fishing headwear or any other fishing apparel product, you can be assured that attention to detail, painstaking QC and countless development hours has gone into every product. Know that if you have any questions or comments about our products or the company that a friendly voice is ready to chat with you. We love each of our fishing products and we love to talk about them so we’d love to hear what your thoughts are as well. 

 

Our Mission

We Believe in Quality

The approach we take towards product design demonstrates a bias for simplicity and utility.

We Believe in Conservation

Above all we are avid outdoorsmen and women. Protecting our marine resources with responsible values and good old fashioned common sense is the forefront of our attitude. We do our absolute best to promote safe and clean waterways, and inspire thousands each year to become conservationists.

We Believe in Community

The cornerstone belief that family, friends & community bind our industry together has been an essential part of our success. As a family owned business, our community is the backbone for everything we are able to accomplish. Staying true to our community and our core values during 7+ years in business has helped us create a company we're proud to run and work for.

We Believe in Our Products

As avid anglers, we stand behind every product we create. Each product is thoughtfully designed to consistently perform and keep you out on the water. Because of this belief, we back our products 100%.

Set the Vibe for Your Adventure with Reel Sportswear's Ultimate Spotify Playlists
Set the Vibe for Your Adventure with Reel Sportswear's Ultimate Spotify Playlists