Reel Sportswear grew out of a small company that started out making shirts for local fishermen. Our values reflect those of a business started by a group of avid fishermen, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility. The cornerstone belief that family, friends & community bind our industry together has been an essential part of our success. Staying true to our core values during 4 years in business has helped us create a company we're proud to run and work for. And our focus on making the best products possible has brought us success in the marketplace.
Build the best product, promote the conservation of marine resources, use business to inspire and influence on our family, friends and our community.
The Clean Tides™ project challenges all anglers and fishing enthusiasts in the Coastal Bend to practice the "Leave No Trace" principles on their next adventure. The Leave No Trace principles might seem unimportant until you consider the combined effects of millions of outdoor visitors. One plastic bag or aluminum can may have little significance, but thousands of such pieces seriously degrade the outdoor experience for all. Leaving no trace is everyone's responsibility. The "Leave No Trace" ideology helps reinforce the Clean Tides™ mission, and reminds us to respect the rights of other users of the outdoors as well as future generations.