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Reel Sportswear - Our mission - Texas fishing fun - fishing apparel

OUR MISSION:
Build the best product, promote the conservation of marine resources, use business to inspire and influence on our family, friends and our community.

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Reel Sportswear - Our Brand - Our Crowd - Our Story, we fish every day

About Our Brand:

Born in a small, South Texas, blue-collar beach town, blessed with a world class fishery, beautiful sandy beaches and an outdoor playground built for every adventure.

WHO WE ARE

Reel Sportswear grew out of a small company that started out making shirts for local fishermen. Our values reflect those of a business started by a group of avid fishermen, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility. The cornerstone belief that family, friends & community bind our industry together has been an essential part of our success. Staying true to our core values during 10 years in business has helped us create a company we're proud to run and work for. And our focus on making the best products possible has brought us success in the marketplace.

OUR MISSION

Build the best product, promote the conservation of marine resources, use business to inspire and influence on our family, friends and our community.

#reelsportswear #wearwhatguideswear

Clean Tides Project

The Clean Tides™ project works to mobilize angling communities to protect our coastline, revitalize our shorelines, and speak out for smart water policy.

The Clean Tides™ project challenges all anglers and fishing enthusiasts in the Coastal Bend to practice the "Leave No Trace" principles on their next adventure. The Leave No Trace principles might seem unimportant until you consider the combined effects of millions of outdoor visitors. One plastic bag or aluminum can may have little significance, but thousands of such pieces seriously degrade the outdoor experience for all. Leaving no trace is everyone's responsibility. The "Leave No Trace" ideology helps reinforce the Clean Tides™ mission, and reminds us to respect the rights of other users of the outdoors as well as future generations.

Reel Sportswear is making waves this holiday season with their reggae-inspired Christmas album, I Wish You a Merry Christmas. Featuring coastal twists on timeless holiday classics, this vibrant collection is perfect for anglers, beach lovers, and anyone dreaming of swapping snow for sand. Highlights include the playful “Trout Season,” a heartfelt “Trout for Christmas,” and a breezy take on “Jingle Bell Rock.” Whether you’re relaxing at home or enjoying the flats, this album brings the perfect blend of festive cheer and laid-back vibes. Now streaming on Spotify, iTunes, Pandora, and more. Make it a coastal Christmas to remember!
  • 2 min read
There’s something undeniably classic about a flannel shirt. Whether it’s the rugged outdoorsman vibe, the comfort of wrapping yourself in soft, cozy fabric, or the way it seems to get better with age—flannel is one of those staples that never goes out of style. For us at Reel Sportswear, creating our own version of the flannel felt like a natural extension of our brand’s commitment to quality, durability, and the lifestyle we all love—spending time outdoors.
  • 3 min read
Reel Sportswear's custom fishing shirts are packed with features that cater to the needs of every angler. From high-performance fabrics and UV protection to full customization and stylish designs, our shirts are designed to enhance your fishing experience. Explore our range and create your custom fishing shirt today to enjoy these benefits and more.
  • 2 min read
Reel Sportswear + Harte Research Institute, the Gulf of mexico
TAMUCC Islanders Fishing Club + Reel Sportswear

Islander Anglers Club Fish for Fun and for Science

While student life at many colleges and universities often includes joining a few clubs throughout the years spent on campus, the Islander Anglers, the official fishing club at Texas A&M University-Corpus Christi (TAMU-CC), offer their members a one-of-a-kind experience.

Reel Sportswear Celebrating 10 years in business
Wade Fishing Rockport Texas - Reel Sportswear