Reel Sportswear Privacy Policy
Last updated: November 11, 2026
This policy explains what Reel Sportswear, LLC ("Reel," "we") collects when you shop with us online, in the Reel app or at our events, how we use it, and the choices you have. Short version: we use your info to get you your gear and to tell you about drops if you want to hear about them. We don't sell your personal information for money.
What we collect
What you give us
- Name, email, phone number, and shipping and billing addresses.
- Orders, returns and exchanges, online and at events or pop-ups.
- Account details, plus anything you save to your profile, such as your sizes, the men's or women's line you shop, and your birthday.
- Messages to us by email, chat or social, and reviews, photos and videos you submit.
- Form entries: sign-ups, back-in-stock requests, giveaways, ad forms, and Rising Tides nominations (see Kids and Rising Tides below).
Payment info: payments are handled by Shopify Payments, including Shop Pay, PayPal and Apple Pay. We never see or store your full card number. We get only what we need to confirm the payment, such as card type, last four digits and billing address.
What's collected automatically
- Device and browser type, IP address, and the general area that IP address points to (city level, not your exact location).
- Pages and products you view, searches, what you add to your cart, and how you got to us.
- Whether you open or click our emails.
- In the Reel app: device type, operating system, app version, in-app activity, wishlists, and a push token if you turn on notifications.
This comes from cookies, pixels and similar tools run by us, Shopify, Google (Google Analytics and Google Ads), Meta (the Meta Pixel), Klaviyo and Tapcart. Some of these companies can recognize your browser across other websites over time.
What we don't collect: your precise location (GPS), government ID numbers, or your full card number.
How we use it
- To process, ship and support your orders, returns and exchanges.
- To run your account.
- To answer you when you reach out.
- To send emails and push notifications you've agreed to.
- To show you the right gear, like your saved sizes and the men's or women's line you shop.
- To advertise on Meta and Google, including showing ads to people who've visited our site and reaching people similar to our customers.
- To understand how the site and app are used and make them better.
- To prevent fraud, keep things secure, and follow the law.
- To run Rising Tides, giveaways and events.
Who we share it with
-
Companies that run the business for us: Shopify (store, checkout, returns and event sales), our payment providers, Tapcart (the Reel app), Klaviyo (email, push, reviews and support inbox), ApparelMagic and ShipStation (order fulfillment), shipping carriers, Google (analytics, ads, and the Rising Tides form), Meta (ads), Elfsight (social feeds on the site) and HulkApps (site forms). They may use your info only to provide their service to us.
-
Advertising: the Meta Pixel and Google tag send Meta and Google information about your visits and purchases so we can measure and target our ads. Some state laws call this "targeted advertising" or "sharing." You can turn it off (see Your choices).
-
Legal and safety: when the law requires it, or to protect our customers, our business or others.
-
If Reel is sold or merged: your info could move to the new owner, under this policy.
Your choices
-
Email: use the unsubscribe link in any marketing email.
-
Push: turn notifications off in your phone's settings.
-
Ads and tracking: change your settings in Google's ad settings and Meta's ad preferences, block or clear cookies in your browser, or email us to opt out of targeted ads.
-
Do Not Track: browser "Do Not Track" signals have no common standard, so we don't respond to them. Use the controls above instead.
-
Your info: email help@reelsportswear.com (subject "Privacy request") to see, correct, delete or get a copy of the personal info we hold about you. We'll confirm it's really you, then respond within 45 days. If we turn a request down, reply to ask us to reconsider. We won't treat you differently for using these rights.
Kids and Rising Tides
The site and app are for people 13 and older. We don't knowingly collect personal info from children under 13; if you think we have, email us and we'll delete it.
Rising Tides nominations are made by adults: a parent, guardian, coach or other adult who knows the young angler. We collect the nominator's name, email and relationship to the nominee, and the nominee's name, age, club or school, story and an optional video link. We use it only to run Rising Tides. We publish a nominee's name, photo or story only with a parent or guardian's permission.
How long we keep it
We keep order records as long as tax and accounting rules require, account info while your account is open, and marketing info until you unsubscribe or ask us to delete it. Then we delete it or make it anonymous.
Security
We use reasonable safeguards, and the companies we work with protect payment and account data to industry standards. No system is perfect, so we can't promise absolute security. Your info is stored and processed in the United States.
Changes
We'll update the date at the top when this policy changes, and for a big change we'll post a notice on the site or email you.
Contact
Reel Sportswear, LLC · 2301 Roddfield Rd, Unit B-8, Corpus Christi, TX 78414 · help@reelsportswear.com
