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Build the best product, promote the conservation of marine resources, use business to inspire and influence on our family, friends and our community.

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Clean Tides Project

What is The Clean Tides™ project

Reel Sportswear is dedicated to serving its local community and the environment in the conservation of marine resources and reduction of environmental impact. Our company firmly believes that by educating, conserving and promoting the present and future of our natural marine resources, we can preserve a sustainable future for the sport of fishing and the wildlife that we share our home with.

The Clean Tides™ project was started with the purpose of building and sustaining our coastline cleanliness through quarterly cleanups, education, and involvement from the fishing community. Clean Tides™ aims to develop a positive attitude toward conservation and promote aggressive action toward preserving our natural resources.

The Challenge

The Clean Tides™ project challenges all anglers and fishing enthusiasts in the Coastal Bend to practice the "Leave No Trace" principles on their next adventure. The Leave No Trace principles might seem unimportant until you consider the combined effects of millions of outdoor visitors. One plastic bag or aluminum can may have little significance, but thousands of such pieces seriously degrade the outdoor experience for all. Leaving no trace is everyone's responsibility. The "Leave No Trace" ideology helps reinforce the Clean Tides™ mission, and reminds us to respect the rights of other users of the outdoors as well as future generations.

Clean Tides Project
Water surface


Clean Tides™ is an awareness and an attitude rather than a set of rules. Use your judgment and experience to tailor your fishing practices to our waterways. Below are a set of principles we aim to live by:

1) Dispose of Waste Properly (Pack It In, Pack It Out)
This simple yet effective saying motivates anglers and fishing enthusiasts to take their trash home with them. Accept the challenge, clean up all trash, leftover food, and litter.

2) Leave What You Find
Allow others a sense of discovery. Leave rocks, plants and other objects as you find them.

3) Minimize Alterations
Avoid altering in any fashion, burning up flats, or building structures.

4) Respect Wildlife
Observe wildlife from afar to avoid disturbing them. Help keep wildlife wild.

5) Be Considerate of Other Fisherman
Thoughtful anglers respect other anglers and protect the quality of their experience.

Citing concerns for the region’s aquatic resources, CCA Texas is opposed to the Port of Corpus Christi’s proposed Channel Deepening Project (CDP), permit application number SWG-2019-00067.

Support Your Local Organizations

CCA Texas
Saltwater Enhancement Association
Texas Parks and Wildlife
Texas Fisheries Center
SEA Center Texas