Every time you lather up with conventional sunscreen and wade into the Laguna, you're putting chemicals directly into the water you're trying to protect. The same water you fish.

The same water your kids swim in. The same water you'd do just about anything to keep healthy.

An estimated 14,000 tons of sunscreen washes off swimmers and anglers into the ocean every year. That's not a rounding error. That's a problem.

We're not here to lecture you. We're here because we fish the same water you do — and we'd like to keep fishing it.

The most common sunscreens use chemical UV blockers that don't stay on your skin. They wash off. And when they do, they end up in the water column where they don't belong.

Here's where that stuff ends up:

Coral — Accumulates in tissue. Causes bleaching, DNA damage, and kills young.

Fish — Decreases fertility and reproduction. Causes hormonal disruption.

Sea Urchins — Damages immune and reproductive systems. Deforms young.

Green Algae — Impairs growth and photosynthesis. Disrupts the base of the food chain.

Dolphins — Accumulates in tissue and transfers to young.

The biggest offenders are oxybenzone, octinoxate, and octocrylene — chemicals found in a lot of the sunscreen lining grocery store shelves.

This isn't internet conspiracy stuff. It's documented science. And it's happening in the same bays and flats you're standing in every weekend.

So what's the move?

Mineral-based sunscreen — zinc oxide, titanium dioxide — is significantly less harmful than chemical alternatives. If you're going in the water, that's a better call than conventional sunscreen.

But the better option — the one that keeps more chemicals out of the water entirely — is covering up.

UPF 50+ performance fishing apparelblocks more than 98% of UV radiation. You stay protected. The water stays cleaner. And you don't have to think about it again.

That's why we build what we build.

Not because it's trendy.

Because it works. And because this place matters.