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Reel Sportswear - Our mission - Texas fishing fun - fishing apparel

OUR MISSION:
Build the best product, promote the conservation of marine resources, use business to inspire and influence on our family, friends and our community.

Shop Swell-Made Tees
Badlands Green Men's Fishing Trucker Hat - Reel sportswear Headwear
Badlands Green Men's Fishing Trucker Hat - Reel sportswear Headwear

Badlands Wetlands Trucker — Slip into Camouflage, Own the Dawn

Badlands Wetlands Trucker — Slip into Camouflage, Own the Dawn

Night’s gone but the light’s not forgiving yet. The flats are whispering behind cattails, the sun’s starting to crown the horizon, and every ripple looks like it might flick a tail. That’s when you punch in the Badlands Wetlands Foamie Trucker. Camouflage that echoes marsh grasses and muddy edges, mesh back panels to breathe when the world’s already sweating, and a structured front that keeps its shape even after salt spray, wind gusts, or long boat rides.

Up front, the vintage RS™ logo grounds it—calls back to grit, to early launches, to being built by anglers who weren’t just selling graphics. The 3 mm rope above the visor gives that classic salt-shop feel: rugged rope, sun-bleached docks, old nets, and good stories. The flat bill visor slices glare so you can lock focus on bumps in shallow water or ghosted tailing redfish without squinting. Snap-back closure keeps it locked on your head when wind tries to toss you off your game. Mid-crown profile hits that sweet spot—not towering, not flattened, just right for visibility and comfort.

Wear it at first light when the dunes weather the gold, drip off in the heat, pull back on when the sun’s still a beast. Let the pattern work—fade you into the wetland outlines until the fish tail, until salt drips, until your eyes burn less than your face. The Badlands Wetlands Trucker isn’t just shade. It’s a companion for brutal glare, long drives, shallow water, and marsh mystery.

Night’s gone but the light’s not forgiving yet. The flats are whispering behind cattails, the sun’s starting to crown the horizon, and every ripple looks like it might flick a tail. That’s when you punch in the Badlands Wetlands Foamie Trucker. Camouflage that echoes marsh grasses and muddy edges, mesh back panels to breathe when the world’s already sweating, and a structured front that keeps its shape even after salt spray, wind gusts, or long boat rides.

Up front, the vintage RS™ logo grounds it—calls back to grit, to early launches, to being built by anglers who weren’t just selling graphics. The 3 mm rope above the visor gives that classic salt-shop feel: rugged rope, sun-bleached docks, old nets, and good stories. The flat bill visor slices glare so you can lock focus on bumps in shallow water or ghosted tailing redfish without squinting. Snap-back closure keeps it locked on your head when wind tries to toss you off your game. Mid-crown profile hits that sweet spot—not towering, not flattened, just right for visibility and comfort.

Wear it at first light when the dunes weather the gold, drip off in the heat, pull back on when the sun’s still a beast. Let the pattern work—fade you into the wetland outlines until the fish tail, until salt drips, until your eyes burn less than your face. The Badlands Wetlands Trucker isn’t just shade. It’s a companion for brutal glare, long drives, shallow water, and marsh mystery.

Features:

Features:

3mm Rope Decoration
Flat Bill
Foam Backed Tricot Pinch Front Panels
Mesh Back Panels
Classic Snapback
Mid Crown

3mm Rope Decoration
Flat Bill
Foam Backed Tricot Pinch Front Panels
Mesh Back Panels
Classic Snapback
Mid Crown


Reel Sportswear was born from a simple idea - high quality fishing apparel products at a reasonable price, for every angler. Our goal is not just to deliver fishing apparel products, but to innovate with style and simplicity and deliver them with outstanding service. From fishing shirts, shorts, branded t-shirts and best selling headwear, Reel Sportswear is a creative company continually looking for ways to improve on our customers’ lives - from new products to top customer service, you are our main concern! 

Our small, family-owned and operated business, based in South Texas, is the outpost of passion around fishing products that are not just high quality, but also carefully and thoughtfully produced. We’ve searched far and wide and spent countless hours developing our unique long sleeve fishing shirts, button downs, fishing hoodies, outerwear, fishing shorts, bottoms, t-shirts and fishing headwear.

At Reel Sportswear we believe in our products - if we don’t wear it, it’s not in our collections. We strive for all of our fishing clothing products to fit great, feel great and perform at the highest levels. We are doing things our way, so you know the products you get are genuine. Our approach focused on simplicity, utility and timelessness has coined Reel Sportswear one of Texas’ best selling undiscovered fishing apparel brands.

We started this company with the goal of being a bit different and that’s because of you - our customers. As Reel Sportswear took shape, we knew it had to be a different experience for our shoppers.

• High quality fishing clothing? Of course.

• Carefully designed and developed to perform? Yes.

• Amazing Customer Service? The absolute top priority.

Whether it is fishing shirts, fishing shorts, fishing headwear or any other fishing apparel product, you can be assured that attention to detail, painstaking QC and countless development hours has gone into every product. Know that if you have any questions or comments about our products or the company that a friendly voice is ready to chat with you. We love each of our fishing products and we love to talk about them so we’d love to hear what your thoughts are as well. 

 

Our Mission

We Believe in Quality

The approach we take towards product design demonstrates a bias for simplicity and utility.

We Believe in Conservation

Above all we are avid outdoorsmen and women. Protecting our marine resources with responsible values and good old fashioned common sense is the forefront of our attitude. We do our absolute best to promote safe and clean waterways, and inspire thousands each year to become conservationists.

We Believe in Community

The cornerstone belief that family, friends & community bind our industry together has been an essential part of our success. As a family owned business, our community is the backbone for everything we are able to accomplish. Staying true to our community and our core values during 7+ years in business has helped us create a company we're proud to run and work for.

We Believe in Our Products

As avid anglers, we stand behind every product we create. Each product is thoughtfully designed to consistently perform and keep you out on the water. Because of this belief, we back our products 100%.

Set the Vibe for Your Adventure with Reel Sportswear's Ultimate Spotify Playlists
Set the Vibe for Your Adventure with Reel Sportswear's Ultimate Spotify Playlists