FOR IMMEDIATE RELEASE
Media Contact: Andrew Foster
Reel Sportswear
210-422-2054
andrew@reelsportswear.com
www.reelsportswear.com
REEL SPORTSWEAR® ANNOUNCES KEEP IT REEL SUMMER FEST 2026
Third Annual Coastal Music Festival Returns to Marker 37 Marina — Free to the Public
CORPUS CHRISTI, Texas (June 10, 2026) – Reel Sportswear, a Corpus Christi-based fishing apparel brand, announces the return of Keep It Reel Summer Fest on Saturday, July 18, 2026 at Marker 37 Marina, 13317 S. Padre Island Dr., Corpus Christi, TX. Doors open at 6PM. The event runs until 11PM and is free to attend.
Now in its third year, Keep It Reel Summer Fest has become one of the Texas Gulf Coast's most authentic summer events — built by fishermen, for the coastal community, with no corporate backing and no cover charge.
Last year's event drew over 450 attendees to Marker 37 Marina. This year organizers are expecting 600–700 guests.
"We started this because the events that used to mean something stopped meaning something. The culture was there, the people were there, but somewhere along the way the bar just dropped," said Andrew Foster, founder of Reel Sportswear. “Everybody got comfortable collecting a check and calling it an event. We wanted to prove that didn't have to be the standard anymore — that you could still throw something people actually remember. Three years in, Corpus keeps showing up. That tells us everything."
HEADLINE ACTS
This year's lineup features:
— Brodie Lane (Headliner) — the Texas rock project led by AJ Vallejo of the massive rock band Vallejo
— That Captain — Corpus Christi's own reggae outfit
— Jerry Ward — local musician and coastal fixture
— Acoustic Jam & Song Swap — an open session featuring various special guests
EVENT ACTIVATIONS
Keep It Reel Summer Fest is more than a concert. This year's event features:
— Mullet Racing: Ten-lane competitive mullet racing hosted by Sunset Bait Co. Guests purchase their fish, name it, and race it waterside in what may be the only competitive mullet racing event on the Texas Gulf Coast.
— Live Tattoo Artist: On-site tattoo artist offering flash tattoos of the iconic Reel Sportswear Jolly Roger logo.
— Massive Giveaways: A $700 surfboard, large coolers, a mini fridge, artwork, skate decks, and more. Every attendee receives complimentary giveaway tickets at entry.
— Reel Sportswear Retail Booth: Full merchandise spread including new releases and event-exclusive items.
— VIP Lounge: Sponsored exclusive lounge area near the stage.
— A Reel Mouthful Live Cook: Chef Joe Brock, Food Network veteran and host of the cooking show "A Reel Mouthful," brings the show to the marina with a live cook and the first-ever Live Brockstar Challenge. Expect fresh Gulf Coast fish, crowd interaction, and organized chaos.
For more information on A Reel Mouthful, visit https://www.youtube.com/@ReelMouthful
SPONSORS
Keep It Reel Summer Fest 2026 is proudly supported by Sea Tow, EGJ Drywall, Haynie Custom Bay Boats, Smith Optics, Turtlebox Audio, Hale Boys Trucking and Crane Service, Hale Plumbing Company, and Retro Country 105.9/103.3.
ABOUT REEL SPORTSWEAR
Reel Sportswear is a fishing apparel brand founded in Corpus Christi, Texas in 2013. Built by fishermen who were tired of gear that didn't speak their language. No investors. No boardroom. No corporate playbook. We make gear for the guides, the dock rats, the skiff kids, and everyone else who treats fishing less like a hobby and more like a way of life.
EVENT DETAILS
What: Keep It Reel Summer Fest 2026
When: Saturday, July 18, 2026 | 6PM – 11PM
Where: Marker 37 Marina | 13317 S. Padre Island Dr., Corpus Christi, TX 78418
Admission: FREE
Website: www.reelsportswear.com
Event webpage: https://reelsportswear.com/pages/keep-it-reel-summer-fest
