Reel Sportswear Press is the official newsroom and press release hub for Reel Sportswear®, a Texas-based fishing and coastal lifestyle brand founded in 2013. This is where we publish company announcements, product launches, collaborations, events, brand statements, and long-form updates directly from our team.
Designed for journalists, retailers, partners, and the fishing community at large, Reel Sportswear Press provides accurate, timely information about our brand, our products, and our point of view. All releases reflect our commitment to authenticity, community, and the fishing culture that shaped us—without corporate spin or marketing fluff.
Media outlets will find press-ready resources including:
Reel Sportswear® is headquartered on the Texas coast and builds fishing apparel designed for real use on the water—by anglers, guides, and outdoorsmen who value function over flash. Our press content mirrors that same philosophy: straightforward, honest, and rooted in the culture.
*For media inquiries, interviews, partnerships, or additional assets, visit reelsportswear.com or contact the Reel Sportswear team directly.
Unlike traditional giveaways or holiday promotions, The Payback features eight fully custom, hand-built items — including a wrapped Turtlebox speaker, custom skate decks, ammo cans, utility boxes, and a one-of-a-kind garage mini fridge. Every piece was designed and built by the Reel Sportswear team in their Texas shop.
Reel Sportswear®, an independent fishing and coastal lifestyle brand founded on the Texas coast, has officially launched DRFT™, a modern solunar-driven fishing platform built for anglers who want reliable data without the distractions that dominate most fishing apps today.
